Ay-Ziggy-Zoomba.com

Heard this twice on ESPN Radio this morning (Mike and Mike and Dan Lebatrd Show).

The NCAA, with advertising revenues and production of CBS and it's networks, make so much money during the NCAA Tournament is ridiculous. Between ticket sales, parking, concessions, souvenirs, etc and after paying for all its expenses back to the participating universities, the NCAA Tournament is a cash cow.

ESPN reported that if the NCAA could give every athlete on every basketball team, all 347 teams, just 10 percent of what it makes on the tournament. Just 10%, keeping 90% for itself, that each athlete would get over $79,000. Wow!!

Quick math shows that would be a $3.3 billion take. (Based on 12 players per school)

That sounds about right. They said this morning NCAA makes about 3.5 billion on the NCAA Tournament. No wonder why they charge 5 million for 30 seconds of advertisement during major sporting events.

That sounds like a lot but let's just do the math.

3.5 billion over 67 live televised games. That then breaks down to 52 million a game.

8 media timeouts per half equals 32 separate commercials. Heck, a million per commercial alone would net your 32 million. Then ticket sales person game, concessions, parking, etc. I wonder if the NCAA gets a cut on food and lodging. Either way it's a cash cow.