Ay-Ziggy-Zoomba.com

A couple weeks back we had a thread about what we could do about fan participation at the games. Please forgive me, I could not find the thread so I just started another. Regardless, I was thinking about the ay-Ziggy-zoomba chant and how it states roll along you BG Warriors..

What if we did something with the warrior theme? The current Nike commercial is amazing, with Roethlisburger and the rest wearing Warrior helmets. Its an idea that I dont think has gotten enough play at BG. Afterall we are called Warriors right in our chant. Now I was hoping htat the creative amongst us could take this idea and run with it, I think it could definately go somewhere.

I think the Nike commercial is stupid.

BGorDeath wrote:I think the Nike commercial is stupid.

The first time I saw that commercial my roommate and I were sitting in stunned silence trying to figure out what the hell the deal was.

Finally I turned and said, "Ya know what's amazing? Somebody made a LOT of money to come up with the idea for that commerical."

I could've never been a marketer. I couldn't possibly convince myself that something so stupid was truly brilliant

http://www.ay-ziggy-zoomba.com/phpBB2/v ... php?t=3653

Here is a thread I started in the "Free-for-all" after I saw that commercial the first time. I am still scared to watch it.

Germainefitch1 wrote:What if we did something with the warrior theme?

This sounds like an identity crisis waiting to happen.

Nike would not run commercials that its audience did not like. Do you understand how much a commercial has to go through before it reaches the air?

Thats right. All commercials are works of genius. Thats why everyone sits and watches them instead of turning the channel. Apperantly the nike commercial wasn't intended for the AZZ audience, since the general feeling around here is that it's crap

Germainefitch1 wrote:Nike would not run commercials that its audience did not like. Do you understand how much a commercial has to go through before it reaches the air?

As a 24 year old male who owns Nike shoes, batting gloves, wind pants, shorts, tee shirts, hats, and maybe some more I cannot think of I would wager that I am in their target audience.

I didn't like the commercial. Of course I could be in the minority for my age group, who knows.

I think the term "Warrior" has become passe' in the world of college athletics. Native Americans might be offended by it and I don't think there are enough Zulus on campus to argue that it's culturally related to our community.

hammb wrote: As a 24 year old male who owns Nike shoes, batting gloves, wind pants, shorts, tee shirts, hats, and maybe some more I cannot think of I would wager that I am in their target audience.

I didn't like the commercial. Of course I could be in the minority for my age group, who knows.

Hate to break it to you here hammb, but just because you buy their stuff, Nike is not marketing to you at all! Their main focus is serious athletes that play high school sports, college sports, professional sports, and so on. Sure other consumers buy their products because they like them, but they stive on making products for serious athletes. When they finally went overseas to Europe, they almost failed because they lost site of this. They had all of these products directed at the American athlete and all of their soccer stuff was at the bottom of the barrel. They changed a lot and now look at how many professional soccer teams have Nike as a sponsor or wear Nike equipment. They don't care how the average consumer likes their product here, there, anywhere really. To a serious athlete, that commercial was great in the perspective of having star players wearing the Nike gear while looking 'tougher'. To us, we saw a bunch of weird helmuts on the players in the Nike clothing shooting a crappy commercial.

McMetz811 wrote:

hammb wrote: As a 24 year old male who owns Nike shoes, batting gloves, wind pants, shorts, tee shirts, hats, and maybe some more I cannot think of I would wager that I am in their target audience.

I didn't like the commercial. Of course I could be in the minority for my age group, who knows.

Hate to break it to you here hammb, but just because you buy their stuff, Nike is not marketing to you at all! Their main focus is serious athletes that play high school sports, college sports, professional sports, and so on. Sure other consumers buy their products because they like them, but they stive on making products for serious athletes. When they finally went overseas to Europe, they almost failed because they lost site of this. They had all of these products directed at the American athlete and all of their soccer stuff was at the bottom of the barrel. They changed a lot and now look at how many professional soccer teams have Nike as a sponsor or wear Nike equipment. They don't care how the average consumer likes their product here, there, anywhere really. To a serious athlete, that commercial was great in the perspective of having star players wearing the Nike gear while looking 'tougher'. To us, we saw a bunch of weird helmuts on the players in the Nike clothing shooting a crappy commercial.

Good points Metz... I"ll agree with most of what you said, as a sports marketer. Historically Nike has always been for the "elite" athlete, this nearly cost them in the 80s because they almost missed out on a huge market of athletes- the female athlete. At first NIke didn't market to women at all and that is why Reebok dominated the aerobics arena (might sound funny but it was a HUGE money maker in the 80s) and Nike had to catch up.

You guys are probably right.

But since when are we deep-frying, beer swillers not serious athletes as well!?

HUH!?

lol

Nope...as of a few years ago, Nike's "kill zone" (segment of the market that generated most of their sales) were shoes that retailed for about $80.

Dayons_Den wrote: Good points Metz... I"ll agree with most of what you said, as a sports marketer. Historically Nike has always been for the "elite" athlete, this nearly cost them in the 80s because they almost missed out on a huge market of athletes- the female athlete. At first NIke didn't market to women at all and that is why Reebok dominated the aerobics arena (might sound funny but it was a HUGE money maker in the 80s) and Nike had to catch up.

They've almost screwed up a lot. Their golfing line almost failed, too, until Tiger came around!

Flipper wrote:I think the term "Warrior" has become passe' in the world of college athletics. Native Americans might be offended by it and I don't think there are enough Zulus on campus to argue that it's culturally related to our community.

Yeah, we should avoid that idea big time, before we have people protesting to change the wording of AZZ...