No player names on back of jersey's this year?

[Ydfalcon]

And thats wonderful. But its not just about us. We also need to engage the 60 million rabid college football and basketball fans around the country. I have relocated to several markets outside of Ohio in my career and you always want your degree to carry as much weight and exposure as possible during those travels. College sports is a key vehicle in making that happen. And our logo is part of that marketing equation. When you are sitting in a Dallas sports bar and BG is on a national ESPN game, the last thing you want to hear from the resident A&M guy is "whats that swirley outline on y'alls lid?"

Since when does a logo have to "be" something to represent something? You want to tell me that michigan's helmet design represents something?

Wife is from Dallas and I had an Aggie and UT person ask several years ago why we changed our mascot to "Space Ghost" (direct and embarrassing quote.) The old logo was a very good logo and myself along with countless others knew what the logo was at first glance.

Michigan's helmet design isn't really their primary logo though, they've got the M.

I am in the unique position of having my time at BG split by the two logos. When I first toured the campus as a high school senior and for roughly the first half of my time there, the "LT" logo was in use. Then midway through, we got the new logo, and frankly, I like them both. Both are on display in my home in various forms, I have two BG pint glasses, one with each logo, and I have various items of BG apparel with the two different logos.

I do think though, that to the average person with limited to no BG contact on a regular basis, the new logo is a little more obviously a bird of some sort (they may not know it's a falcon straight off if they don't know our nickname). To me, it's clearer, and looks a little more contemporary, but because of the keeping of the overall shape of the falcon head, it still ties to the old logo strongly as well.

[Falcon Fanatic]

To me, it's clearer, and looks a little more contemporary, but because of the keeping of the overall shape of the falcon head, it still ties to the old logo strongly as well.

It was specifically designed that way to transition from the old logo to the new logo. Probably so people like me wouldn't bitch their heads off as much. They were wrong. I bitched up a storm about this when it when down. Talked to someone in the athletic department who sat in the "presentation" about the new logo design, which tried to rationalize that we didn't really lose the old one since it had the same outline...yeah, whatever I still prefer the old logo, thank you very much.

[1987alum]

To me, it's clearer, and looks a little more contemporary, but because of the keeping of the overall shape of the falcon head, it still ties to the old logo strongly as well.

It was specifically designed that way to transition from the old logo to the new logo. Probably so people like me wouldn't bitch their heads off as much. They were wrong. I bitched up a storm about this when it when down. Talked to someone in the athletic department who sat in the "presentation" about the new logo design, which tried to rationalize that we didn't really lose the old one since it had the same outline...yeah, whatever I still prefer the old logo, thank you very much.

Someone in the department essentially admitted at one point that the whole Space Ghost thing was botched from the beginning.

"LT" still rules.

[BGSU33]

I didn't like the "LT" logo at all. It looked liked something designed by someone's child with a Play-Doh cutter. What's more, most people outside of BGSU folks couldn't even figuring out what is was. Not exactly what you are striving for in terms of logo recognition. Whether you like the new logo (I do) or not, you can tell it's "BG" and that it's a bird's head. If people can't figure it out from there that it's us, they simply don't know us, but at least they'll know what the hell they are looking at.

[Falcon Fanatic]

To me, it's clearer, and looks a little more contemporary, but because of the keeping of the overall shape of the falcon head, it still ties to the old logo strongly as well.

It was specifically designed that way to transition from the old logo to the new logo. Probably so people like me wouldn't bitch their heads off as much. They were wrong. I bitched up a storm about this when it when down. Talked to someone in the athletic department who sat in the "presentation" about the new logo design, which tried to rationalize that we didn't really lose the old one since it had the same outline...yeah, whatever I still prefer the old logo, thank you very much.

Someone in the department essentially admitted at one point that the whole Space Ghost thing was botched from the beginning.

"LT" still rules.

+1
And I wonder who that person was!