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Awesome marketing campaign for local residents

Posted: Tue Aug 06, 2013 10:10 am
by footballguy51
http://www.nbnewsxpress.com/viewnews.ph ... =8974&id=1

$10 game tickets and $5 food vouchers for the Tulsa game. At least we're catering to the local population that can easily help with ticket sales.

Re: Awesome marketing campaign for local residents

Posted: Tue Aug 06, 2013 10:29 am
by slashba33
This is great to hear!!

Our family has said this for years that BG needs to embrace the locals and give them some incentive to go to the games. It's hard enough competing against OSU, Michigan and Toledo for that matter based on where is BG is located. I wonder if this was Kingston's idea?

Re: Awesome marketing campaign for local residents

Posted: Tue Aug 06, 2013 12:14 pm
by mscarn
We have to reach out to new segments but it's a tricky situation.

You want to connect with previously disengaged/ignored groups and make it hard for them to say no to such a fantastic deal. At the same time, you don't want to water things down so much that it devalues the product with the perception of desparation and turn off the die-hards who don't need gimmicks to support the program.

Re: Awesome marketing campaign for local residents

Posted: Tue Aug 06, 2013 12:27 pm
by footballguy51
mscarn wrote:We have to reach out to new segments but it's a tricky situation.

You want to connect with previously disengaged/ignored groups and make it hard for them to say no to such a fantastic deal. At the same time, you don't want to water things down so much that it devalues the product with the perception of desparation and turn off the die-hards who don't need gimmicks to support the program.
I would say this isn't watering it down. It would be a devaluation if tickets were given out free to Wood County residents. However, they are just offering an opening day incentive to locals; if it's a good game, they may just come back and pay full price for the next game.

Re: Awesome marketing campaign for local residents

Posted: Tue Aug 06, 2013 12:39 pm
by mscarn
footballguy51 wrote: I would say this isn't watering it down. It would be a devaluation if tickets were given out free to Wood County residents. However, they are just offering an opening day incentive to locals; if it's a good game, they may just come back and pay full price for the next game.
I agree. It's a good start. The loathesome species of local that would choose to bypass live, in-person Division IA football in favor of their television set are so deeply entrenched in their anti-MAC perceptions that a cheap hot dog and a few bucks off a ticket is still unlikely to rouse them.

Re: Awesome marketing campaign for local residents

Posted: Tue Aug 06, 2013 2:52 pm
by Falcon137
Good promo. Although, the picture for the flyer is a head scratcher.

More good community involvement:

http://www.bgsufalcons.com/news/2013/8/ ... 33751.aspx

Nice to see Kingston being the face of BG athletics. I know he was tweeting pictures from the Tractor Pulls. Hopefully it all translates to butts in seats.

Re: Awesome marketing campaign for local residents

Posted: Tue Aug 06, 2013 5:22 pm
by factman
That will be one more time than I ever saw GC "out" in Bowling Green! ;)

Re: Awesome marketing campaign for local residents

Posted: Tue Aug 06, 2013 6:58 pm
by Flipper
Kingston and Jennifer Roos are twitter monsters...and coach Tomic isn't too far behind.

Re: Awesome marketing campaign for local residents

Posted: Tue Aug 06, 2013 11:03 pm
by FalconTurf
factman wrote:That will be one more time than I ever saw GC "out" in Bowling Green! ;)
He left. Time to let him go.

Seriously, the AD and coaches MUST connect to the community and beyond the city limits.

Re: Awesome marketing campaign for local residents

Posted: Tue Aug 06, 2013 11:30 pm
by Falcon Fanatic
Falcon137 wrote:Good promo. Although, the picture for the flyer is a head scratcher.

More good community involvement:

http://www.bgsufalcons.com/news/2013/8/ ... 33751.aspx

Nice to see Kingston being the face of BG athletics. I know he was tweeting pictures from the Tractor Pulls. Hopefully it all translates to butts in seats.
Sam B's has had this Falcon Friday promotion running for a few weeks. Great way to get FREE tickes to the opener!!!

BEAT TULSA!!

Re: Awesome marketing campaign for local residents

Posted: Wed Aug 07, 2013 9:13 am
by Falcon137
FalconTurf wrote:
factman wrote:That will be one more time than I ever saw GC "out" in Bowling Green! ;)
He left. Time to let him go.

Seriously, the AD and coaches MUST connect to the community and beyond the city limits.
Agreed 100%. So far Kingston has been great.

https://twitter.com/chriskingstonBG/sta ... 0024036353