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gmartin wrote:I know people within BGSU occasionally view this site so maybe they will take my suggestion before I get the chance to talk to them. We all here at this site agree that marketing our games are poor. Very little advertisements around campus, very little media on radio and television to promote the game. And even at the rink on Friday I think I only heard one reference to Saturday's home game. Marketing is the key, besides a consistent winning program, to get people to the game. Marketing and promotions bring people to a game. Here are a few of my suggestions. I am sure some season ticket holders will be upset with offering discounts buy that's how things go. Expedia, Priceline, etc offer discounts when there are abundant amount of seats/rooms remaining. It's better to offer half price discounts and getting people in the seats then the seats being empty. We have a minor league hockey team 20 minutes away. I think we seriously need to work with the Toledo Walleye and advertise our season schedule in their program. Have a promotion, bring your Walleye ticket stub for a half price ticket to a Falcon game. Like I said, a half price ticket is better than no ticket sold. It helps the Walleye and the Falcons. You will possibly still make money on parking and concessions. Another idea, advertise on local tv stations WTOL, WTVG, and WUPW during the news hour time slot. UT promotes its basketball program nightly during the news commercials between 5:00 and 6:30, sometimes numerously each day. It can be a generic commercial with each weekend game printed across the screen. It doesn't need to be fancy. We also have a sports talk radio station in Toledo. I never hear anything on that station except Tuesday when the talk to Coach Clawson and occasionally they will have on Dan Dakich. Finally how about installing an electronic sign out in front of the ice arena. Some sort of electronic sign like they have at the BGJHS or Wood Co Backgrounds. Advertise the upcoming home games on an electronic sign at the arena. Advertising is not that difficult. You just need the right person for the job. Someone constantly dedicated. I think working with the Walleye would be a good marketing technique but that's just my two cents worth.

gmartin wrote:I know people within BGSU occasionally view this site so maybe they will take my suggestion before I get the chance to talk to them. We all here at this site agree that marketing our games are poor. Very little advertisements around campus, very little media on radio and television to promote the game. And even at the rink on Friday I think I only heard one reference to Saturday's home game. Marketing is the key, besides a consistent winning program, to get people to the game. Marketing and promotions bring people to a game. Here are a few of my suggestions. I am sure some season ticket holders will be upset with offering discounts buy that's how things go. Expedia, Priceline, etc offer discounts when there are abundant amount of seats/rooms remaining. It's better to offer half price discounts and getting people in the seats then the seats being empty. We have a minor league hockey team 20 minutes away. I think we seriously need to work with the Toledo Walleye and advertise our season schedule in their program. Have a promotion, bring your Walleye ticket stub for a half price ticket to a Falcon game. Like I said, a half price ticket is better than no ticket sold. It helps the Walleye and the Falcons. You will possibly still make money on parking and concessions. Another idea, advertise on local tv stations WTOL, WTVG, and WUPW during the news hour time slot. UT promotes its basketball program nightly during the news commercials between 5:00 and 6:30, sometimes numerously each day. It can be a generic commercial with each weekend game printed across the screen. It doesn't need to be fancy. We also have a sports talk radio station in Toledo. I never hear anything on that station except Tuesday when the talk to Coach Clawson and occasionally they will have on Dan Dakich. Finally how about installing an electronic sign out in front of the ice arena. Some sort of electronic sign like they have at the BGJHS or Wood Co Backgrounds. Advertise the upcoming home games on an electronic sign at the arena. Advertising is not that difficult. You just need the right person for the job. Someone constantly dedicated. I think working with the Walleye would be a good marketing technique but that's just my two cents worth.

I know people within BGSU occasionally view this site so maybe they will take my suggestion before I get the chance to talk to them. We all here at this site agree that marketing our games are poor. Very little advertisements around campus, very little media on radio and television to promote the game. And even at the rink on Friday I think I only heard one reference to Saturday's home game. Marketing is the key, besides a consistent winning program, to get people to the game. Marketing and promotions bring people to a game. Here are a few of my suggestions. I am sure some season ticket holders will be upset with offering discounts buy that's how things go. Expedia, Priceline, etc offer discounts when there are abundant amount of seats/rooms remaining. It's better to offer half price discounts and getting people in the seats then the seats being empty. We have a minor league hockey team 20 minutes away. I think we seriously need to work with the Toledo Walleye and advertise our season schedule in their program. Have a promotion, bring your Walleye ticket stub for a half price ticket to a Falcon game. Like I said, a half price ticket is better than no ticket sold. It helps the Walleye and the Falcons. You will possibly still make money on parking and concessions. Another idea, advertise on local tv stations WTOL, WTVG, and WUPW during the news hour time slot. UT promotes its basketball program nightly during the news commercials between 5:00 and 6:30, sometimes numerously each day. It can be a generic commercial with each weekend game printed across the screen. It doesn't need to be fancy. We also have a sports talk radio station in Toledo. I never hear anything on that station except Tuesday when the talk to Coach Clawson and occasionally they will have on Dan Dakich. Finally how about installing an electronic sign out in front of the ice arena. Some sort of electronic sign like they have at the BGJHS or Wood Co Backgrounds. Advertise the upcoming home games on an electronic sign at the arena. Advertising is not that difficult. You just need the right person for the job. Someone constantly dedicated. I think working with the Walleye would be a good marketing technique but that's just my two cents worth

unfalconbelievable wrote: I work in the marketing field and those ideas are fine. I'm a season ticket holder I would agree some would be upset about the half price idea, however a full rink with some half-priced tickets are better then half empty rink anytime. How about selling beer like they do at football games, heard that comment a few times this weekend.

Globetrotter wrote:Fwiw I just popped into the hockey area for the first time in probably a year because I had heard they were doing well and I wanted to see if we won. Hockey is not my thing but I would certainly follow a good BGSU hockey team. Had they won both games this weekend they would have had my attention. Marketing is important but if you market a crappy hot dog once I taste it it won't matter how much you tell me its good. I will decide myself.

Many do- and obviously many people whose names were on those signs absolutely do not come.

bgpuckster wrote:Lets not forget the students. They already have tickets for all home games so ticket prices are not a problem for them. They are already in town, except during breaks, so travel is not a problem. However, the University should make all buses available to transport students to all sporting venues before, during and after a game, including hockey. So the real question is how do we get the 13,000 or so students that live within a few miles to go to the game? Winning certainly helps, but the Notre Dame games were close and entertaining. If there are any current students reading this, invite some of your friends to join you this weekend to come to the game. Explain the rules, like offsides and penalties (forget trying to explain the CCHA icing rule though, it's just bizarre). If they have a good time, have them invite some of their friends the next time. If they didn't enjoy it, ask them why. Pass on their answers to the hockey coaches. They all are very approachable and would love feedback on how to make attending a game more fun. They are as motivated as anyone to get more people in the seats. They know when the Ice Arena is filled it is the toughest place to play in the CCHA for the visiting team, and that will lead to more wins as well.

I'm not sure how they market upcoming games on campus, but that needs looked at as well.