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“It’s necessary for a program like ours, like the one we walked into two years ago, to go through what we’ve been through. Everything we’ve been through to this point has been necessary. It will pay off. It’s just a matter of when and to what level it pays off. What I’m talking about is we have a brand, we have a culture that when people walk into this program or hear about it, they’re going to know exactly what Bowling Green hockey is.”