Interesting Marketing Idea
Posted: Fri Jan 07, 2011 4:37 pm
Upon reading the Miami media guide for their upcoming games I noticed a very nice marketing idea. Next week when Miami hosts Buffalo the game is Wednesday at 1:00pm. The game is called 'Class at Court', where over 1500 grade school students will be at the game. Students from 4 grade schools will be bussed to and from the game. Fre admission for the kids.
Now why can't BG do something like this. It is apparent that BG only draws about 300 college students to the game and they are let in free. The other 1300-1500 of our attendance are season ticket holders and GA tickets sold. With that said why can't BG host an afternoon game and do the same thing. Bus in students from BG, Otsego, Perrysburg, Eastwood, Elmwood, etc. Give the students free admission. Not like the rickets would have been sold otherwise. I am sure most of the kids would at least buy a beverage so BG would make money on concessions.
The kids may go home with a great experience and may want to come back and next time will have their parents. This would be a win win situation. Schools want to save money and not go on long field trips but do want new things to do. I don't think one afternoon game mid week would bother the season ticket holders.
Anyone else think this would be a great idea? Toledo Mud Hens do this in baseball 5 times a year and it is a sell-out. I have spoken with their marketing director and have been told that from follow ups with the schools that the kids who have attended the school day games have gone back to 5/3 field an average of three more games a year.
Down here in Indianapolis we do similar marketing things with the Colts.
So does anyone think this would be a good idea? We could do one game for Women's basketball, one for Men's Basketball and one for Hockey.
Now why can't BG do something like this. It is apparent that BG only draws about 300 college students to the game and they are let in free. The other 1300-1500 of our attendance are season ticket holders and GA tickets sold. With that said why can't BG host an afternoon game and do the same thing. Bus in students from BG, Otsego, Perrysburg, Eastwood, Elmwood, etc. Give the students free admission. Not like the rickets would have been sold otherwise. I am sure most of the kids would at least buy a beverage so BG would make money on concessions.
The kids may go home with a great experience and may want to come back and next time will have their parents. This would be a win win situation. Schools want to save money and not go on long field trips but do want new things to do. I don't think one afternoon game mid week would bother the season ticket holders.
Anyone else think this would be a great idea? Toledo Mud Hens do this in baseball 5 times a year and it is a sell-out. I have spoken with their marketing director and have been told that from follow ups with the schools that the kids who have attended the school day games have gone back to 5/3 field an average of three more games a year.
Down here in Indianapolis we do similar marketing things with the Colts.
So does anyone think this would be a good idea? We could do one game for Women's basketball, one for Men's Basketball and one for Hockey.