All right, Smurk:
The most unfortunate part of your opinion piece was the accusation that Bowling Green’s athletic department is wasting money.
You offer no support for that accusation at all.
Sure, you feebly tried (and continue to try) to demonstrate waste by comparing Bowling Green’s Division I-A athletic program to that of a typical Ohio high school.
It’s an absurd comparison. In fact, it’s not just absurd – it’s insulting.
Bowling Green is competing at the highest level of American college sport, and you want to talk about high school?
Come on.
Let’s search for a more reasonable comparison, shall we?
Eastern Michigan University recently compared athletic department budgets across the MAC to get a sense of where it stood. It ranked Bowling Green fourth overall in spending.*
http://www.emich.edu/strategicplanning/ ... budgets%22
That may seem a little high -- but keep in mind, Bowling Green is just one of three universities in the MAC – and just one of 13 in the entire country – that fields a Division I-A football team and a Division I men’s hockey program.
If you look closer, you will find Bowling Green spends less than Miami and Western Michigan, the MAC’s other two members of the Central Collegiate Hockey Association.
You will also find that Bowling Green’s athletic department budget is dwarfed – in a colossal manner – by much of the rest of Division I-A, and that Bowling Green is far from alone in devoting part of its general fee to athletics in exchange for free student admission. (West Virginia, for example, appears to use the same model).
I do concede that you have tapped into an enormous contradiction that has invaded much of the American higher education system: This compulsion for institutions of learning to compete in high profile contests of brute strength and speed and athleticism rather than on brain power.
The Canadians, by and large, consider it absurd. Universities don’t award athletic scholarships up there – which is why many of the best Canadian football and hockey players find their way to the United States rather than competing for Laval or York or Windsor or Western Ontario.
The French also consider it absurd. Check out these French kids gawking at the spectacle of college athletics at Bowling Green – which, as you know, isn’t quite the mass phenomenon here that it is certain other places in Middle America.
http://www.youtube.com/watch?v=BaIbNNJMX4o
So, if you want to argue that we need mass culture change in America and Bowling Green need to be on the vanguard of that cultural change, I encourage sack up and actually make that argument.
Argue we should be more like the Canadians. Argue we should be more like the French.
Or, heck, argue we should be more French Canadian – and that we should try to inspire the rest of America to follow our lead.
Or, perhaps you should argue we should get rid of Division I hockey. (Good luck with that, considering that sport's history at BGSU).
In the meantime, this is what I know.
In about eight hours, Bowling Green will kick off its season by hosting Wisconsin in a game that will be televised in Toledo, in Cleveland, in Dayton, all over Wisconsin and on sports networks in Michigan and in New York.
For three hours, in front of millions of potential viewers (and, I suspect, hundreds of thousands of actual viewers), Bowling Green will be mentioned in the same breath with Wisconsin, one of the best public universities in the United States.
I do not have the time or the energy to contact all the television stations and networks that will be airing the game to calculate what it would cost to buy three hours of advertising time aimed at positioning our brand closer to that of the University of Wisconsin.
But I think it is safe to say that it would be a multimillion dollar investment – perhaps all of the $8.5 million or so devoted from the student fees to our athletic department.
In other words, it is possible our entire investment in athletics may have paid for itself in the first two weeks of the academic year.
And that’s not all.
We will also get three hours of coast-to-coast exposure on ESPN2 when Miami plays at Bowling Green. We will get three more hours of national exposure on ESPN2 when Bowling Green travels to Toledo. We will get more exposure when ESPNU covers our game with Central Michigan. We will be exposed, in person, to close to 100,000 people when our team plays at Ohio State – along with the massive statewide radio coverage that goes along with that, and, potentially, more television coverage.
And that’s just football. We will get more exposure on regional sports networks for basketball and hockey – much of it quite favorable when you consider some of those games may involve the University of Michigan, or Michigan State, or Ohio State or Notre Dame or Miami.
In some ways, I believe Bowling Green’s investment in Division I athletics is even more critical for us than it is for institutions like Michigan or Wisconsin or Miami.
Take Division I athletics away from Michigan or Wisconsin or Miami, and it will still be widely understood that these are among the best public universities in the country.
But we are still trying to brand ourselves that way. By competing in Division I, we send the message that we want to be considered among the best, that this is an institution that deserves to be considered by prospective students right along with these other strong public universities.
Is this logical? Perhaps not. Perhaps the Canadians and the French are right.
But it is the America we live in.
To shift gears a bit and wrap up this post, I would finally ask you to reflect upon the fact that you chose to attend Bowling Green.
By choosing to attend Bowling Green, you chose to join a community that, over the course of several generations, has decided that Division I athletics is part of its mission, and that a portion of the student fee should be used to support that mission.
You are certainly welcome to challenge that decision and rally others to your point of view and fight for long term change. You are in an academic environment, after all. Inquiry and asking tough questions is part of that. Perhaps you are right and perhaps the generations of students and administrators and alumni who came before you all had it horribly wrong.
But in the short term, if you find the resources Bowling Green devotes to athletics that offensive to you, you do have other options.
You could choose to attend Wright State or Cleveland State, for example – two universities that devote a whole lot less money to college athletics.
You could choose to attend Ohio State – which may not charge you anything from your student fee for athletics (I don’t know for sure), but
will charge you nearly as much to attend a season’s worth of football games as Bowling Green is now assessing for all athletics on your student fee this semester.
And if waste is your concern, Ohio State might be fun. Considering its
$90 million athletic budget, I'll bet you could have a whale of a time picking it over for excesses.
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* No, EMU’s numbers do not match what you and I see in BGSU’s general fee budget. I’m going to assume EMU tried to account for capital costs or something on order to make a fairer comparison to the way they account for things. The specific number isn’t worth arguing about. The point is, our costs are in line with the rest of the conference.