Looks like it's gonna be nasty cold. It would be foolish to jack up the prices on anything. They really should reduce prices to get a few fannies in the seats. free hot chocolate would be a nice touch, too.
How to sell BG as the 3rd bowl team? How about a 45-0 win in front of a capacity crowd at the last game of the season? If it didn't require a 10 hour flight across the sea I'd be there.