New helmets....again

[Falcon137]

This makes 3 helmet styles in 3 years. I'm assuming they got rid of the stripe to match the new uniforms. Looks like flat orange also.

[Class of 61]

Of course, they could always ADD the stripe before the season is ready to go....and I prefer the darker orange, but I'm a traditionalist...I'd like to see the brown jersies and orange pants look again too.

[Warthog]

Good, I hate that stupid tapered stripe on any helmet.

[Rightupinthere]

This is a joke, right? They aren't changing brand identities AGAIN, are they? The helmet project is likely just under our school 'we can't keep up with these screwballs."'

Does the Athletic Department care about building a brand? They have been fiddle-farting around with it for the past ten years. The marketing churn has been pumping faster within the past five years.

STOP! IT!

Succcessful brands have NEVER been built on whimsical variation.

[Ydfalcon]

It would seem to me that the stripe may still be there, just not visible from this angle. If that's the case, it's just a change to a flat orange paint. Which is barely a change at all.

[Globetrotter]

I dont see getting rid of a stripe as a rebranding.

[Rightupinthere]

I dont see getting rid of a stripe as a rebranding.

You don't, but it is. It would be similar if Apple began packaging their products in black boxes.

[Falcon137]

It would seem to me that the stripe may still be there, just not visible from this angle. If that's the case, it's just a change to a flat orange paint. Which is barely a change at all.

A stripe on that matte orange finish would look bad. I like the look of this helmet, very clean. With how big the logo is the stripe clutters things, the matte makes the helmet seem less busy.

This is actually the 4th in 5 years:

Old falcon logo, BG logo (traditional white and brown stripes) , BG with falcon (new stripe), matte orange (no stripe).

[Dayons_Den]

Comparing the 2012 helmet (at top of this thread) and the 2011 helmet:


Reminds me of Vanilla Ice explaining the difference between "Ice Ice Baby" and "Under Pressure".

http://www.youtube.com/watch?v=1s0hEi8zhmg

[hammb]

Succcessful brands have NEVER been built on whimsical variation.

I would argue that Oregon has done exactly that. I don't think anybody knew anything of their look/feel until the past 10-15 years where they have pretty much defined "whimsical variation".


That being said, I agree with you whole-heartedly in general. Oregon pulls it off, largely by creating new uniforms each more ghastly than the last, but picking a look and sticking with it seems to be a far better way to build a brand.

What pisses me off even more is that we had a long time logo that was amazing. A simply great logo that was abstract and yet still had a meaning. We got rid of that for all of these gaudy ugly logos and to supposedly "build a consistent brand". All we've done since we got rid of the "LT" logo is change for changes sake over and over again. I still think all the new logos are vastly inferior to the whimsical creativity of the old logo, and I'm still upset that it's gone.

As for the new helmet? Meh...it's ugly just like the past few have been. Not that I'm surprised.

[BGFalconfromCincy]

The helmet project is likely just under our school 'we can't keep up with these screwballs."'

If we are the screwballs, what does that make the schools that use four different helmet designs during a season, or the schools that seem to have a different helmet for every single game. The helmet project people probably love us when compared to the Oregons, South Floridas, and Wyomings of the world.

The logo is bigger, the orange is different, and the stripe might be gone. Is this really a rebranding. The only major difference I see is that the design of the actual helmet is different (especially the facemask) Anyone outside of the Bowling Green fan base is not going to notice the different between the helmets once the team actually takes the field.

August needs to get here now, you know its become slow during the offseason when helmet bitching starts up again

[BGSU SID]

Just an FYI -- You can't see it very well in the photo, but the tapered stripe is still on the helmet. Carry on with the conversation!

[Falcon137]

This is a joke, right? They aren't changing brand identities AGAIN, are they? The helmet project is likely just under our school 'we can't keep up with these screwballs."'

Does the Athletic Department care about building a brand? They have been fiddle-farting around with it for the past ten years. The marketing churn has been pumping faster within the past five years.

STOP! IT!

Succcessful brands have NEVER been built on whimsical variation.

I would wager every single college football has changed their uniforms and or wore alternate uniforms that look nothing like ones they had worn in years past.

Virginia Tech is the one school that comes to mind immediately. They had new school, old school, a weird combo of both. The VT logo stayed the same.

As long as BG keeps implementing the same logo on helmets, that's fine.

And I guess I'm ok with the stripe on the helmets, Missouri had similar one's when they wore matte black.

[Globetrotter]

I dont see getting rid of a stripe as a rebranding.

You don't, but it is. It would be similar if Apple began packaging their products in black boxes.

Not its not. It would be like changing a minute detail in the packaging but keeping the coloring, logo and functionality exactly the same. I don't mind minor chanes at all. I love the Brown unis. They are the only jersey I have ever considered buying.

[Globetrotter]

This is a joke, right? They aren't changing brand identities AGAIN, are they? The helmet project is likely just under our school 'we can't keep up with these screwballs."'

Does the Athletic Department care about building a brand? They have been fiddle-farting around with it for the past ten years. The marketing churn has been pumping faster within the past five years.

STOP! IT!

Succcessful brands have NEVER been built on whimsical variation.

I would wager every single college football has changed their uniforms and or wore alternate uniforms that look nothing like ones they had worn in years past.

Virginia Tech is the one school that comes to mind immediately. They had new school, old school, a weird combo of both. The VT logo stayed the same.

As long as BG keeps implementing the same logo on helmets, that's fine.

And I guess I'm ok with the stripe on the helmets, Missouri had similar one's when they wore matte black.

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