What about Warriors?

Flipper · Post by **Flipper** » Tue Feb 15, 2005 12:08 pm

Don't roll your eyes at me, young man....

Nike doesn't market products, they market an image. In essence they're marketing access to a certain "active" lifestyle. People don't really sell products any more, they sell the life that the shoes or whatever represent.
People don't buy products any more...they buy ego gratification.

Metz · Post by **Metz** » Tue Feb 15, 2005 12:14 pm

Flipper wrote:Don't roll your eyes at me, young man....

Nike doesn't market products, they market an image. In essence they're marketing access to a certain "active" lifestyle. People don't really sell products any more, they sell the life that the shoes or whatever represent.
People don't buy products any more...they buy ego gratification.

Who's rolling their eyes are you? I follow what you are saying and it's true, but that image they market is still directed at the elite athlete.

UK Peregrine · Post by **UK Peregrine** » Tue Feb 15, 2005 12:24 pm

Flipper is 100% correct. Nike no longer markets their product, they use their product to market Nike.

“For years, we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the product. But now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing oriented company, and the product if our most important marketing tool.”—Phil Knight, former CEO of Nike

TG1996 · Post by **TG1996** » Tue Feb 15, 2005 12:32 pm

I was rolling my eyes at the inevitable protesting of "warriors" once the ACLU gets wind of our little fight song...

though with the 31st bday coming up soon, I'll take all the "young man" comments I can get!

orangeandbrown · Post by **orangeandbrown** » Tue Feb 15, 2005 12:59 pm

Germainefitch1 wrote:Nike would not run commercials that its audience did not like. Do you understand how much a commercial has to go through before it reaches the air?

Certainly, Nike tests its ads before they run. Everything sold and marketed is heavily tested. How many products are run in test markets before they roll out to the public and fail. The answer? Most of them.

The fact that ads can be heavily tested and still stink just shows you how hard it is to tell what people like.

Tricky_Falcon · Post by **Tricky_Falcon** » Tue Feb 15, 2005 1:11 pm

Someone has been in Jeff Bryden's Marketing class...

kdog27 · Post by **kdog27** » Tue Feb 15, 2005 1:16 pm

If Germain(e) says it is a good idea... than it is.

TG1996 · Post by **TG1996** » Tue Feb 15, 2005 1:19 pm

kdog27 wrote:If Germain(e) says it is a good idea... than it is.

your right about that!

Metz · Post by **Metz** » Tue Feb 15, 2005 1:45 pm

Tricky_Falcon wrote:Someone has been in Jeff Bryden's Marketing class...

I might be right now and might have watched that Nike video the other day

BGorDeath · Post by **BGorDeath** » Tue Feb 15, 2005 1:56 pm

The commercial is still stupid.

Flipper · Post by **Flipper** » Tue Feb 15, 2005 1:57 pm

Read this book....it influences a lot of my thinking as a consumer and a person who sells.

http://www.amazon.com/exec/obidos/ASIN/ ... 15-9340155

UK Peregrine · Post by **UK Peregrine** » Tue Feb 15, 2005 2:57 pm

Thanks, I'll put it on my ever growing list of "to be read".

Germainfitch1 · Post by **Germainfitch1** » Tue Feb 15, 2005 7:29 pm

Oh. Jeff Bryden, I had him years back as well. I remember He gave me a bad grade on something my brother helped me thoroughly with when at the time my brother was a marketing big wig at Purina. He was the only B I received my last 3 years of college.

The entire point of the commercial would be to have you remember the commercial and talk about it. I disliked the commercial initially but after seeing it several times it gets my adrenaline going. Clearly an entire intended audience will not endorse every commercial, but I would imagine a marketing giant like Nike is almost sure that positive results will come out of every action they take.

hammb · Post by **hammb** » Tue Feb 15, 2005 7:30 pm

Flipper wrote:Read this book....it influences a lot of my thinking as a consumer and a person who sells.

http://www.amazon.com/exec/obidos/ASIN/ ... 15-9340155

That sounds nauseating. I'll stick to Dan Brown, thanks

Bleeding Orange · Post by **Bleeding Orange** » Tue Feb 15, 2005 7:56 pm

Flipper wrote:Read this book....it influences a lot of my thinking as a consumer and a person who sells.

http://www.amazon.com/exec/obidos/ASIN/ ... 15-9340155

Flipper, I think you're funny and all, but I'm not sure how well you really "sell." Are you just putting us on now?