PR Gurus Shine At 10th LAPRIGA
The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday hosted a spectacular 10th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA 2025) at the MUSON Centre, Onikan, Lagos, marking a decade of celebrating excellence, innovation and professionalism in Nigeria’s public relations industry.
Themed “Nox Excellentia – Night of Excellence,” the landmark event brought together leading communication professionals, corporate executives, public sector leaders, academics, media practitioners and stakeholders from across the Nigerian communications ecosystem, reaffirming LaPRIGA’s status as the premier PR awards platform in Nigeria and one of the most respected in Sub-Saharan Africa.
In his welcome address, Chairman of the Lagos State Chapter of NIPR, Dr. Samuel Ayetutu, fnipr, frpa described LaPRIGA as a powerful symbol of collective vision and professional commitment.
“Ten years on, LaPRIGA stands tall as a testament to what collective passion and professional excellence can achieve. Tonight is not just a celebration; it is a reaffirmation of excellence as the enduring value of our profession,” he said.
Dr. Ayetutu noted that LaPRIGA has evolved into what many now regard as the ‘Oscar of the Public Relations Industry in Nigeria,’ applauding the deliberate efforts of the Chapter to deliver a world-class experience befitting the milestone edition. He commended the Planning and Selection committees for delivering a flawless event premised on credibility and transparency.
In his remarks, Chairman of the Selection Committee, Mr. Chido Nwakama revealed that the 2025 edition received over 100 entries across 19 award categories, reflecting growing recognition of the awards and improving quality of professional practice.
While commending the quality of entries, Mr. Nwakanma urged practitioners to embrace peer review and professional validation as essential to the growth and credibility of the profession.
“Submitting your work for scrutiny is a professional stride, not a vulnerability. Excellence thrives when it is confidently showcased,” he said.
The highlight of the evening was the presentation of awards to outstanding individuals, agencies and organisations whose work exemplify strategic insight, creativity, ethical practice and measurable impact.
*LAPRIGA 2025 AWARD WINNERS*
• Best Use of Technology in Public Relations: Teksight Edge
• Community Relations Excellence: TGI Group
• Best in Internal Communication: Teksight Edge / The RMB Promise and Sustainability Campaigns
• Corporate Communication Professional: Stanley Olisa
• Crisis & Issues Management: Integrated Indigo / Nigerian Bottling Company
• Most Influential PR Person: Tolulope Olorundero
• Media Excellence (PR Journalist): Felicia Nwosu (Marketing Edge)
• Public Relations Agency of the Year: Mosron Communications
• PR Educator of the Year: Dr. Nkem Osere
• Private Sector PR Campaign of the Year: Integrated Indigo / Lafarge – Women on Wheels
• PR Trainer of the Year: Tokunbo George-Taylor
• Public Sector PR Professional: Adekunle Adeshina
• Public Sector PR Campaign of the Year: Chain Reactions / Citizens Connect Initiative
• Rising Star Award: Ifeoluwa Ariyo-Agbaje
• Sustainability Communication: Integrated Indigo / NBC Packaging Collection Hub
• Insight-Driven Communication: Integrated Indigo / Lafarge Africa
• Excellence in Social Media & AI Innovation (Public Sector): Teksight Edge / Lagos State Government (E1 Lagos GP LOC)
• Entertainment PR: Chain Reactions / Guinness Matchday Trophy Tour
• Model Agency of the Year: Integrated Indigo
*Lifetime Achievement Awards were presented to:*
• Dr. Joseph Okonma, fnipr
• Mr. Jide Ologun, Esq., mnipr
• Mr. Kayode Yeku, fnipr
*Service to the Lagos Chapter of NIPR Awards:*
• Thelma Okoh, mnipr
• Muyiwa Akande, mnipr
*Other special recognitions included:*
• Award of Excellence for Promoting the Ideals of Public Relations: Seplat Energy
• Grassroots Governance Excellence Award: Hon. David Olusegun Odunmbaku
• Most Reputable Brand of the Year: TGI
• Outstanding Broadcaster of the Year (Television): Channels Television
• Outstanding Broadcaster of the Year (Radio): Traffic Radio FM
• Outstanding Support to Public Relations Practice: TotalEnergies
• Outstanding Marketing Communication Magazine of the Year: Brand Communicator
The 10th LaPRIGA ceremony concluded with networking, entertainment and renewed commitment to advancing ethical, innovative and impactful public relations practice in Lagos State and Nigeria at large.
With LaPRIGA 2025 successfully concluded, the Lagos State Chapter of NIPR reaffirmed its resolve to continue providing thought leadership and platforms that elevate the practice and perception of public relations in Nigeria.
